For the Palm Beach Zoo Spring Break campaign, I created a vibrant and playful visual system designed to capture attention quickly across digital and social placements. The concept combines bold, tropical color palettes and playful patterns inspired by Florida’s environment with real animal photography to highlight the excitement of visiting the zoo during spring break. The client requested the use of their own animal photography as the stars of the campaign and the goal was to encourage audiences to see the zoo as a memorable spring break destination.
