This premium direct mail piece for WinStar Casino was designed to welcome their newly acquired Premier members. The bifold format with a short fold is a little detail I included to make it feel more exclusive than a regular bifold. Holographic foil was used on the cover to achieve a light catching effect - and the holographic foil paired well with their bright magenta brand color. The inclusion of the membership card as a focal element helps personalize the piece and welcome Premier members into this exclusive tier.
